TMU Boot Camp San Francisco is specifically designed for the data-driven professional looking to improve data collection, increase conversions and get the most from their web analytics vendors.
|12:00 p.m.||Registration and Lunch
Join us for lunch before getting started with TMU Boot Camp!
|1:00 p.m.||Tag Management 101
Learn the basics of using Tealium iQ, including step-by-step instructions in adding, editing, and removing vendors. This session will also cover tag terminology, best practices for optimizing performance, bulk deployments and additional features in the interface.
|2:00 p.m.||Web Analytics
Deep dive session focused on using Tealium to improve deployments for even the most complex web analytics vendors. Demonstrates how to use Tealium to greatly improve deployments for Adobe SiteCatalyst, Google Analytics, IBM and many more. Attendees will gain more insight on variable mapping, event mapping, and product extensions. The session will also go into through the implementation process, how to use additional features such as link tracking, and more.
|3:00 p.m.||Multi-Channel Tagging
Using Tealium iQ for analytics tracking for customer touchpoints outside of the standard HTML website. Shows how to use Tealium to manage tags across mobile web sites, mobile apps, online video, and other key customer touchpoints. Will provide in-depth knowledge on tagging for the multi-channel world and gaining a 360-degree view of the customer to increase conversions.
|4:00 p.m.||Data Validation and Testing
An advanced session on how to test and troubleshoot your Tealium implementations. Will also feature how to utilize advanced features such as data validation, the data layer concept, and identifying potential problems in your tags.