TMU Boot Camp Salt Lake City is specifically designed for users of the Adobe Digital Marketing Suite, and will include hands-on training for SiteCatalyst, Test&Target, and other Adobe digital marketing tools.
|12:00 p.m.||Registration and Lunch
Join us for lunch before getting started with TMU Boot Camp!
|1:00 p.m.||Tag Management 101
Learn the basics of using Tealium iQ, including step-by-step instructions in adding, editing, and removing vendors. This session will also cover tag terminology, best practices for optimizing performance, bulk deployments and additional features in the interface.
|2:00 p.m.||Adobe SiteCatalyst
Using Tealium iQ to easily deploy SiteCatalyst and how to maximize efficiency when using the tool. This session will get into Tealium’s robust data management capabilities, how to easily define variables and map from in-page elements (such as variables) and pass those values to SiteCatalyst. Attendees will also learn how to handle custom variables such as props and eVars, easily define conversion events and link tracking.
|3:00 p.m.||Adobe Test&Target and Additional Tools
Using Tealium iQ to get the most out of your Test&Target implementations and increase conversions. This session will also dive into how to better leverage Tag Companion to find elements to test and better target online visitors.
|4:00 p.m.||Data Validation and Testing
An advanced session on how to test and troubleshoot your Tealium implementations. Will also feature how to utilize advanced features such as data validation, the data layer concept, and identifying potential problems in your tags.